BADMINTON England names new chief executive

ADRIAN CHRISTY is BADMINTON England's new Chief Executive and he will take up his appointment on September 11,

Adrian, 43, from Horsham in Sussex, is passionate about sport, having started his career as a coach with the Millwall Football Academy.

He then moved into administration and management before working for the National Coaching Foundation. This was followed by a conscious decision to gain experience in National Governing Bodies and led to him joining the Lawn Tennis Association as the Sussex County Development Officer.

He was then headhunted by England Squash, where he has since gained significant experience working at senior management board level and has deputised for the chief executive on numerous occasions.

He has gained exposure to many of the issues that BADMINTON England faces through his position as chair of the Racquet Sports Group.

He told BADMINTON England staff: "I am absolutely delighted to accept the post of Chief Executive and to be able to lead an organisation with such stature and reputation.

"I am really looking forward to the prospect of meeting you all and to enjoy learning about what is going on from people based at head office as well as those in the regions.

"There is a big challenge ahead for us all and in order to meet that I will be drawing on the talent and knowledge held by individuals and mould that into a team culture that will enable us to build collectively on the foundations that exist.

" I am passionate about delivering success and my aim over the months and years ahead is to build and deliver a sport that is capable of achieving at all levels of the game."